By Reliv Director of Marketing Erin Koch
When you get great health results on Reliv products, you can’t help but want to share your story with the world — and you should! After all, that’s how you’ll build your business as an Independent Reliv Distributor. But because we have incredible products and a fantastic business opportunity, it can be easy to overwhelm a new person with your excitement. If you’ve seen the deer in headlights look, you know what I’m talking about.
In fact, thanks to technology, our attention spans as humans are getting shorter and shorter. According to a study by Microsoft, we’re now clocking in at a whopping 8 seconds. But there are some smart and easy ways you can shape your story so that you do catch someone’s interest. Here are my top tips:
• Write it down. If you’ve never written down your story, this could be a really good practice. What are the main points you want to get across? Try putting them in bullets, which will make you stay more focused. Whether you lead with the products, the business or both, have these stories formulated on paper to make sure you’re staying on track. Remember to keep your health or business story focused on benefits. For example, “My product 24K® helped me get the energy I needed so I could tackle my to-do list.” Or, “The Reliv business opportunity helped me work from home, so I didn’t have to feel guilty about dropping my kids off at daycare every day.”
• Be relatable and compliant. This is a big one. You may have the most incredible health results that you’re dying to share because of Reliv products, but not everyone is going to relate to your specific health history. What people can relate to are more general health benefits like needing more energy, improving their digestive health and anti-aging just to name a few. In fact, use our product wheel for ideas on this! And remember, Reliv products are not intended to diagnose, treat, cure or prevent any disease, so don’t mention any specific health conditions. The same goes for your business story. People relate to things like getting out of debt, having more time, flexible work schedules and being their own boss. That’s going to resonate with them much more than spectacular income claims that can feel like too much of a stretch for them to ever reach.
• Be flexible, not rehearsed. If you’ve been sharing your story for a while, it can be a challenge to not sound rehearsed — after all, you’ve probably shared your story a million times. But when you talk to someone new about Reliv, they’re going to give you clues about the things they care about. Use these clues to work them into your one-minute story. For example, if you’re talking to a mom who shares that she’s exhausted all the time, be sure to weave in how Reliv products gave you energy to check off everything on your to-do list. This way you’re reflecting back to HER needs while using your own personal health results.
• Time yourself. Get out your phone or stop watch and practice your story out loud. When writing marketing scripts for videos and audio, we use this method all the time to make sure we’re staying focused on the main points. If you’re going over the one-minute mark, you need to be more concise.
What tips do you have for sharing your one-minute story? Comment below or on our Facebook page and let us know how these tips worked for you!