How to Write an Elevator Speech

Elevator Speech Image

By Copywriter Dena Molen

An Elevator Speech is a very short, direct message about the “why” surrounding you and your product. It communicates in a concise manner the benefits (not features) of your product and WHY YOU believe in it. It may help to think of it as a “commercial.” The “Elevator” term comes into play because the pitch usually lasts no more 30 seconds — the time it would take you to ride from the top to bottom of a building in an elevator.

To develop your own Elevator Speech, focus on these elements:

  • Define Your Goal: Do you want to tell others about a specific product that you’ve had success with? Do you want to share the opportunity available with Reliv? Or do you simply want someone to visit your personal website?
  • Offer A Solution: Concentrate on solving a problem. How can you help someone?
    • ProductsImprove health, increase energy, promote wellness and exercise
    • Opportunity: Work from home, supplement income, financial freedom
  • Answer the “Why”: 
    • Why do you want to share the benefits of a specific product? Because you want others to experience the health boost that you felt after taking the product for just one month?
    • Why do you want others to know about Reliv? Because it’s afforded you the ability to stay home with your kids, at the same time, make a substantial financial contribution to your household?
    • Why do you want someone to check out your website? Because you believe the Fit3 program can change his/her life?

Now it’s time to put it all together. Here’s an example:

You’re at your child’s parent teacher conference, and you’re sitting next to Stephanie, another parent from your child’s classroom. After chatting about mutual parenting concerns, she asks you if you’re a stay at home mom or if you work outside the home.

“I do both. Luckily, I found a business opportunity that pays me generously for simply connecting others to health and wellness products. As a mother, I’m very particular about product ingredients, but this company — Reliv — has been a leader in the nutrition industry for 30 years, and they produce only the safest, purest, most effective products. Best of all, I get to go on all the field trips with my kids while they’re still young.”

See how this answer addressed both the business opportunity and product quality that Reliv offers? In this scenario, the “WHY” is the fact that the Reliv lifestyle supports a flexible work schedule…and that’s important to parents with young children!

So…what’s your “WHY” for believing in Reliv? If you need some ideas to help put it into words, check out these pages on our website (About Us, Core Values, Nutrition You Can Trust). It should help you create your own elevator speech to use the next time someone asks that broad question: “What do you do?”

Customer Service Representatives: We Can’t Thank You Enough

DSC2017

By Social Media Coordinator Michaela Bukaty

In honor of National Customer Service Week, this post is dedicated to all those who strive each day to be the best they can be for their customers! We all value our Distributor Service Center representatives more than they know, which is why we try to make this week extra special for them. We are so lucky to have DSC employees that are so dedicated and passionate for helping our valued customers and Distributors.

Personal Growth & Success

In the words of Executive VP of Sales Tom Pinnock, “Network marketing demands personal growth… to be good in this industry, you must become the best person you can be. The fact is, when you deal with people every day, you learn much about yourself and about the strengths and weaknesses of others.”

Customer service is the key to success with your Reliv business. Reliv is about building and maintaining relationships in order to provide quality care and service to your customers and fellow Distributors. Customer service also requires that you take a step back from yourself, evaluate the situation and think about the other party involved.

Connect With Your Customer

Take note from our dedicated DSC employees and understand that there is always another human being on the other side and build a bridge to them. This bridge that you form will connect you to your customer so that they will feel valued. Steve Jobs said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” By providing spectacular care and service to your customers, they will remain loyal and grateful to you while also building up your business!

Customer Service Tips

Here are a few quick tips for great customer service:

  • Speak clearly and use positive language when talking to a customer.
  • Always follow up no matter what!
  • Write a handwritten thank you note to your new customers if you are able, or send them a personal note. It could even be a simple email, text or social media direct message.

How the 80/20 Rule Can Make Your Business Boom

SocialMedia8020

By Social Media Specialist Ashley Maurer

Show of proverbial hands—how many of you are tired of the entrepreneurial posts on Facebook? You know which ones we’re talking about; your News Feed continues to be flooded with these latest entrepreneurs that showcase their wares left and right. We’ve all been there… that point where you’re passionate about your latest venture or discovery. Basically you want everyone and their brother to absorb the knowledge you’ve recently received.

That’s great, but if you’re serious about growing your business, there are some key rules you should follow. The first one being the 80/20 rule.

What’s the 80/20 rule?

Continue reading “How the 80/20 Rule Can Make Your Business Boom”

What Is ICSAR and How Can It Build Your Business?

SubscribeButton-web

 

ICSAR-web

Reliv Distributors use a proven, five-step system that they continue to rally around to help them grow their Reliv business. They call it ICSAR (Identify, Connect, Share, Ask and Register) and it’s really gaining momentum! We’ll break down these five steps to success and show you how simple it can be to build your Reliv business using ICSAR.
Continue reading “What Is ICSAR and How Can It Build Your Business?”

Livin’ the Debt-Free Dream

SubscribeButton-web

 

4_8DebtFreeDream (2)

We all dream of the day we can pay off our debts. And that’s just what Presidential Gold Ambassadors, Trish and Doug Fischer, did in December 2015 when they paid off their million dollar home in Colorado Springs, CO. Today, they are completely debt free, thanks to the success of their home-based Reliv business. Continue reading “Livin’ the Debt-Free Dream”

An Inside Look At The Reliv Business Opportunity

SubscribeButton-web

Jim and Eileen Tesch

By Senior Director Eileen Tesch

I recently read on the Internet that a gentleman who loves the Reliv products only wishes that they were sold in stores. I thought, “Really?  How sad! He has no idea what he is missing.” It’s hard to believe anyone’s life being changed just from buying products off a shelf. But with Reliv, you get more than cutting-edge nutritional products. You also get a unique business opportunity that can bring more joy, more love, more success and more happiness in your life. That is not something you can buy off a shelf! Continue reading “An Inside Look At The Reliv Business Opportunity”