How to Write an Elevator Speech

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By Copywriter Dena Molen

An Elevator Speech is a very short, direct message about the “why” surrounding you and your product. It communicates in a concise manner the benefits (not features) of your product and WHY YOU believe in it. It may help to think of it as a “commercial.” The “Elevator” term comes into play because the pitch usually lasts no more 30 seconds — the time it would take you to ride from the top to bottom of a building in an elevator.

To develop your own Elevator Speech, focus on these elements:

  • Define Your Goal: Do you want to tell others about a specific product that you’ve had success with? Do you want to share the opportunity available with Reliv? Or do you simply want someone to visit your personal website?
  • Offer A Solution: Concentrate on solving a problem. How can you help someone?
    • ProductsImprove health, increase energy, promote wellness and exercise
    • Opportunity: Work from home, supplement income, financial freedom
  • Answer the “Why”: 
    • Why do you want to share the benefits of a specific product? Because you want others to experience the health boost that you felt after taking the product for just one month?
    • Why do you want others to know about Reliv? Because it’s afforded you the ability to stay home with your kids, at the same time, make a substantial financial contribution to your household?
    • Why do you want someone to check out your website? Because you believe the Fit3 program can change his/her life?

Now it’s time to put it all together. Here’s an example:

You’re at your child’s parent teacher conference, and you’re sitting next to Stephanie, another parent from your child’s classroom. After chatting about mutual parenting concerns, she asks you if you’re a stay at home mom or if you work outside the home.

“I do both. Luckily, I found a business opportunity that pays me generously for simply connecting others to health and wellness products. As a mother, I’m very particular about product ingredients, but this company — Reliv — has been a leader in the nutrition industry for 30 years, and they produce only the safest, purest, most effective products. Best of all, I get to go on all the field trips with my kids while they’re still young.”

See how this answer addressed both the business opportunity and product quality that Reliv offers? In this scenario, the “WHY” is the fact that the Reliv lifestyle supports a flexible work schedule…and that’s important to parents with young children!

So…what’s your “WHY” for believing in Reliv? If you need some ideas to help put it into words, check out these pages on our website (About Us, Core Values, Nutrition You Can Trust). It should help you create your own elevator speech to use the next time someone asks that broad question: “What do you do?”

What it Really Means to be an Entrepreneur

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Happy National Entrepreneur Day! Today is the day to celebrate each and every individual that has chosen to work for themselves and take the initiative to start their own business. What’s unique about Reliv is that everyone is an entrepreneur. Every Reliv Distributor has chosen to take control of their wealth and health like the true entrepreneurs that they are.

What Makes an Entrepreneur?

According to Entrepreneur Media, writer Steve Tobak writes that the equation for successful entrepreneurship is:

Entrepreneur + Capital = Products + Customers = Business

If math is not your strong suit, let’s turn this equation into words that are easier to comprehend. Reliv Executive Vice President of Sales Tom Pinnock is an excellent example of this Entrepreneur Equation.

When Tom started out he said, “Most of my adult life, I had dreamed of working out of my home, being my own boss and watching my children grow up. Now, right in front of me, were people doing just that. What’s more, they weren’t superhuman oozing with sales skills, but rather common folks like Karen and me. That’s what I saw, ordinary people, banding together, helping one another to achieve their dreams.”

Tom took the initiative by seeing the need for betterment of America’s health and filled that need by joining Reliv. He used his passion to take control of his health and the health of all of those who he encountered by sharing the Reliv lifestyle. He himself was an entrepreneur, invested in a Reliv kit, found customers and created a business for himself and his family.

“For the price of a kit, and armed with desire and solid work ethic, you can create a distribution network, one that can provide a residual income for you and your family for the rest of your life,” says Tom.

What’s special about Reliv is that you can see and feel your success as an entrepreneur. You can truly feel good at the end of the day because you are choosing a healthy lifestyle for yourself and those around you! Today we challenge you to reflect on why you started with Reliv or why you’re thinking of joining us, celebrate your success and share it with the world. Stay motivated and continue to expand your Reliv business like the great entrepreneur that you are!

Customer Service Representatives: We Can’t Thank You Enough

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By Social Media Coordinator Michaela Bukaty

In honor of National Customer Service Week, this post is dedicated to all those who strive each day to be the best they can be for their customers! We all value our Distributor Service Center representatives more than they know, which is why we try to make this week extra special for them. We are so lucky to have DSC employees that are so dedicated and passionate for helping our valued customers and Distributors.

Personal Growth & Success

In the words of Executive VP of Sales Tom Pinnock, “Network marketing demands personal growth… to be good in this industry, you must become the best person you can be. The fact is, when you deal with people every day, you learn much about yourself and about the strengths and weaknesses of others.”

Customer service is the key to success with your Reliv business. Reliv is about building and maintaining relationships in order to provide quality care and service to your customers and fellow Distributors. Customer service also requires that you take a step back from yourself, evaluate the situation and think about the other party involved.

Connect With Your Customer

Take note from our dedicated DSC employees and understand that there is always another human being on the other side and build a bridge to them. This bridge that you form will connect you to your customer so that they will feel valued. Steve Jobs said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” By providing spectacular care and service to your customers, they will remain loyal and grateful to you while also building up your business!

Customer Service Tips

Here are a few quick tips for great customer service:

  • Speak clearly and use positive language when talking to a customer.
  • Always follow up no matter what!
  • Write a handwritten thank you note to your new customers if you are able, or send them a personal note. It could even be a simple email, text or social media direct message.

How the 80/20 Rule Can Make Your Business Boom

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By Social Media Specialist Ashley Maurer

Show of proverbial hands—how many of you are tired of the entrepreneurial posts on Facebook? You know which ones we’re talking about; your News Feed continues to be flooded with these latest entrepreneurs that showcase their wares left and right. We’ve all been there… that point where you’re passionate about your latest venture or discovery. Basically you want everyone and their brother to absorb the knowledge you’ve recently received.

That’s great, but if you’re serious about growing your business, there are some key rules you should follow. The first one being the 80/20 rule.

What’s the 80/20 rule?

Continue reading “How the 80/20 Rule Can Make Your Business Boom”

4 Tricks to Get the Cheapest Plane Tickets for Conference

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By Social Media Specialist Ashley Maurer

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Conference is less than two months away, and now is the best time to buy your plane tickets if you’re traveling from afar! In a business where time is money, you don’t have the time to navigate the latest and greatest hacks. Fortunately, I do, and I’m giving you our top four tricks on finding the best flights. Continue reading “4 Tricks to Get the Cheapest Plane Tickets for Conference”

3 Ways a Reliv Trip Will Change Your Life

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By Executive VP of Sales & Marketing Steve Hastings

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As I reflect on yet another incredible Reliv trip to Cancun, Mexico, I started thinking… what would it be like to experience this trip through the eyes of a new person? For me, there are three things that instantly come to mind… three things you can really only experience on a Reliv Leadership Celebration trip. Continue reading “3 Ways a Reliv Trip Will Change Your Life”

Reliv Podcast: Building a Business Around the World with Reliv

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In this episode of the Tom & Tina show, Executive VP of US Sales Tom Pinnock chats with Jennifer Weaver about how Reliv is helping her reach many more people than she could operating her own fitness studio. You’ll also hear Fit3 Head Coach Tina Van Horn’s interview with Reliv’s biggest fan – four-year-old Joshua. Plus, stick around to hear our latest promotion winners and lots more exciting highlights from Reliv special events!

Listen to the Podcast online.

Reliv Podcast: Helping Americans Get Fit & Feel Great

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What can happen in 30 days when you follow the Fit3 program? Amazing things! In this episode of the Tom & Tina show, they’re catching up with Reliv Distributors all across the country who are getting incredible fitness and weight loss results with Fit3. And stay tuned because Tom and Tina will also announce an exciting new Conference promotion, plus give you an update on how to register your Fit3 team for the upcoming team challenge that starts April 1!

Listen to the Podcast online.

 

Find Your Fit: Introducing the New Reliv Podcast

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Welcome to the first episode of the new weekly Reliv Podcast! In this week’s show, Fit3 Head Coach Tina Van Horn chats with Executive VP of Sales Tom Pinnock to share some life-changing fitness and weight loss stories. You’ll also hear how Fit3 teams are starting to form and where to go for all of the latest information about this fun fitness and weight loss program. Tune in every Monday night at 8:30 p.m. CST for a new episode! 

Listen to the Prodcast online.

 

Seasons Meetings: December is a Great Month for a Reliv Business

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By Senior VP of US Sales Don Gibbons

Many people will do more volume in December than any other month this year. But how can that be? There is so much going on this month. Christmas parties, holiday gatherings, office lunches, family dinners, shopping… when is there time for your Reliv business?

That’s just it – all of these meetings and activities can lead to more business. Continue reading “Seasons Meetings: December is a Great Month for a Reliv Business”