By President of Sales & Marketing Tom Pinnock
People ask me all the time what the number one skill a professional network marketer needs to have. Well, it’s really pretty simple—people need to know that you care. There’s an old saying that puts it this way: “People don’t care about how much you know until they know how much you care.”
Think of it as relationship creation. The more friends you have, the bigger you can grow your network. It could even be said that high earners get paid for the relationships that they have with their top leaders. Don’t think of it as “I need to sponsor,” but rather, “I need to make a new friend, and I want to help them to a healthier and happier life.”
By recognizing this very important step, you will go from “salesie” to sincere. The most successful Distributors quickly find out what people want and go to work immediately to see that they get it. In other words, find out what their needs are, offer them a solution, and show them how you can help. This simple action is essential to starting a relationship with your customers and Distributors, and it’s these actions that will show them that you care.
Isn’t it true that in the beginning all of us wanted to know what Reliv could do for us? That’s why the more personal and engaging the conversation is the more effective it will be. If you don’t develop meaningful relationships with others, you’ll never know what’s on their minds. “Our greatest resource is our people,” says Reliv CEO, Ryan Montgomery. “Reliv will always be a people and relationship business.”
With that said, doesn’t it make sense to find out what people need, offer them a solution, and show them your willingness to help? Indeed, our unique conversational advantage is our greatest resource to beating the competition. It’s the caring and the personal touch that sets us apart from everyone else and all the other ways people sell products.
After all, we are about using our brilliant products and our simple business to build up an ever-growing community of amazing people. To do that, we must continue to focus on helping others, getting them to believe in themselves, and coaching them up so that they can achieve their dreams. Sometimes I think of myself as a bridge builder, building the bridge between people’s goals and showing them how Reliv can help them achieve those goals.
I think we can all agree that our core beliefs in Reliv are to help other people and add value to their lives. If we all do that, we’ll all be rich in relationships and in growth. As our founder Bob Montgomery taught me many years ago, “Help enough people get what they want, and you’ll get what you want.”