How to Face Your Fears as an Entrepreneur

By Reliv Ambassador Joyce Ferguson

What was I so afraid of? Have you ever asked yourself that question, and isn’t is usually once you’ve tackled something and pushed through it?

A character in a novel I’m currently reading just spoke these words of advice to a young friend: “Don’t follow fear. Fear makes you stupid.” I thought these words were poignant, especially given the context. The character spent twenty years of his adult life walling himself off from fear and risk. His fear was the risk of loving, and it made me think that often times our fear is the risk of doing.

No doubt, fear and risk are our partners when we start our businesses or take action to actually build them. When we risk believing in ourselves, our products and business model, we fear the outcome as we step into the unknown and take chances with our future.

We fear the unknown.

What appears to be the easier, more secure way tempts us back into the known with every step we take. It invites us back into the box we’ve made for ourselves, even though it may be a box we’ve long outgrown and often hated.

It seems such an easy choice to return to that box…to take a job and give over our future career and professional life to some corporation’s keeping. For some of us, “the known” may mean working for someone else, and for others, “the known” may involve not having worked outside the home. That’s our box, and we know it well. Who wants to chance living outside of it?

Many, if not most, of the spoken and unspoken excuses thrown my way from prospects and Distributors over the years revolve around the fear of the unknown path that network marketing seems to represent. The business of working with and through others to reach joint goals just seems too risky. The business of growing oneself and helping others do the same seems too fearful. Many of us crave the seeming security of a job that rarely pays us what we’re worth or provides the long term security we seek. We’re afraid to take the step, chase the dream, and choose freedom.

Funny, once we’ve taken steps away from fear and dared the unknown, we find there’s a path to follow and a clearer direction for our future than we expected. We realize there’s a large company of wonderful friends for our new journey.

Fear can indeed make us “stupid”— unaware of our prospects, uncertain of our steps, unsure of our own value. Action in the face of that fear … refusing to follow it … awakens us to knowledge and growth and purpose. Our future success becomes our own to build.

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