By Social Media Specialist Ashley Maurer
Show of proverbial hands—how many of you are tired of the entrepreneurial posts on Facebook? You know which ones we’re talking about; your News Feed continues to be flooded with these latest entrepreneurs that showcase their wares left and right. We’ve all been there… that point where you’re passionate about your latest venture or discovery. Basically you want everyone and their brother to absorb the knowledge you’ve recently received.
That’s great, but if you’re serious about growing your business, there are some key rules you should follow. The first one being the 80/20 rule.
What’s the 80/20 rule?
Whether you’re a seasoned business owner or just starting, let’s begin at square one. Regardless of the platform you’re using, 80% of the content that you’re marketing should be personal. Only 20% of your message should be focused on your business.
Why this ratio?
The majority of people don’t like being hosed down with their acquaintance’s latest venture. It seems rather disingenuous and gets annoying…fast. If you’re sprinkling in your business plugs intermittently, you’ll find that your chances of success are a lot higher.
How do I implement this tactic?
It may seem rather daunting holding back so much of your exciting business opportunities and products, but wait—you don’t have to! Just because you’re not explicitly stating your company name, doesn’t mean you can’t live out the brand.
For example, let’s say that you’re really loving your results from the Fit3 products, or maybe you can’t imagine getting through your workouts without Innergize. Why not post a photo of you downing your favorite beverage in your workout gear? This shows your followers that you are living a healthy, active lifestyle. And you just became your own best billboard.
A successful business owner becomes their brand. Every action they take directly models their business acumen and speaks for itself as a type of self-promotion. If you are a Reliv business owner, wear your Reliv or Fit3 gear on the go. You never know who might ask you about your company. And that one conversation can turn a prospect into a customer.
It’s time to be your brand. You got this.