We sat down with Reliv President Ryan Montgomery to find out what Reliv has in store for 2014 and beyond.
2013 WAS A LANDMARK YEAR FOR RELIV: 25TH ANNIVERSARY, ACQUISITION OF THE RIGHTS TO LUNASIN TECHNOLOGY AND SO MUCH MORE. HOW DO YOU PLAN TO FOLLOW THAT UP IN 2014?
We will build the future on the strengths and foundations of the last 25 years. To do that in 2014 and beyond, we must challenge ourselves to be as creative, opportunistic and innovative as we’ve been in our past to take advantage of the opportunity in our future. We must strike a balance between maintaining core values and having the willingness to adapt and stay competitive.
Last year was a game-changer for Reliv. For the first time we have the exclusive rights to an ingredient. That’s big, very big. Not many nutrition companies can say that. And LunaRich® is not just another ingredient; it’s the first epigenetic superfood. Reliv is now the Nutritional Epigenetics Company!
Our product line is at the intersection of high quality and the cutting edge, which makes owning a Reliv business a lucrative opportunity. We’re going to continue to speed up business and make it easier than ever for our Distributors to get Reliv products — and everything Reliv offers — into the hands of as many new people as possible.
WHAT KIND OF INNOVATIONS CAN WE EXPECT TO SEE?
Our focus is “Who’s Next?” — getting new people started and providing the tools to build their success. That’s how you grow in this industry. In just the first two months of 2014, we’ve already taken some big steps:
• New Affiliate qualifications to help new Distributors earn more money, more quickly
• The new Rookie Bonus — another great reason to become a Reliv Master Affiliate and start working right away once you do
• New Distributor Kits and MA Action Packs filled with the tools to get new people started
• “Get Started” pages on reliv.com providing easy access to our most popular and
effective tools and resources
But that’s just the start. We are making significant investments in 2014 in web-based technology upgrades. I can’t provide any details just yet, but I can tell you I am extremely excited about what’s coming this year. Just as LunaRich elevated our product line, these technology upgrades will enhance your business-building ability and experience.
YOU MENTIONED TOOLS A LOT. IS THAT ANOTHER FOCUS FOR THE COMPANY THIS YEAR?
Absolutely! In fact, I think it’s always a focus for the company. Reliv corporate provides the tools, independent Reliv Distributors decide how to put them to use. And our tools are now better than ever and will continue to improve this year: online, in video, in print — you name it.
Nutritional epigenetics is not the easiest thing to talk about. I’m relatively well-versed on the subject now but still have trouble relating it to people. That’s why we’ve created the “Blue Man” video, LunaRich brochures and other tools to help you tell the story. We all can’t be Dr. Galvez or Dr. Carl, but we can put people in front of them — in video, in articles and, most powerfully, in person.
That’s the beauty of tools in this business. Sure, continue to educate yourself and learn as you grow as a Reliv Distributor, but you don’t have to know it all. Just knowing that our products work and that success with this business opportunity is achievable is all you really need to know if you share it with enthusiasm and passion. Tools are there to fill in the details.
WHAT ADVICE DO YOU HAVE FOR RELIV DISTRIBUTORS IN 2014?
“Next Level” is Reliv’s theme for 2014. LunaRich and epigenetics takes nutrition to the next level. New Affiliate qualifications make it easier for Distributors to advance to the next profit level. And the Road to Presidential Director provides a road map to move your business to the next level.
I challenge all Reliv Distributors to take it to the next level this year. Keep your mindset young, be open to new things and stay curious. Be a product of the product: be healthy, be active and be visible. Reliv products work for everyone! Read books on self improvement and strive to become a better leader. Look for ways to innovate within your own business and stay relevant as technology advances. People follow passion! You have to believe and know that you know!
The emergence of new leaders must precede growth in this business. We’re looking for people to step up and become the leaders of tomorrow, working alongside the leaders of yesterday. So why not you? Why not now? Partnership is a foundation in Reliv. Distributor success is priority number one. You succeed, we succeed and we celebrate together — in that order.
People today are looking for a better life, and they need a hand to get there. As a Distributor for Reliv, the Nutritional Epigenetics Company, you have the answers they’re looking for. You just need to tell them what you’ve found.
Who’s Next? Make this the first thought of your day, every day, and your business will soar. Here’s to a great 2014!