Breakthrough formula becomes ninth Reliv product to earn patent
Opening night at a Reliv conference always generates a special kind of excitement. But tonight’s announcement from Chief Scientific Officer Dr. Carl Hastings that 24K™ has earned a U.S. patent sent its own charge through the big crowd gathered in Orlando! The news was one of several highlights as Reliv kicked off its 25th Anniversary Celebration. Follow the Reliv 25 Conference on Facebook.
“This patent validates the work our R&D team put into making 24K unlike any other energy product on the market,” Dr. Carl said. “24K provides a healthy alternative to the high-caffeine, high-sugar energy shots that have become so prevalent in recent years. And with 24K, you not only get energy, but nutritional support for mental focus and stress relief as well.”
The patent for 24K comes two years after the product was first introduced and was named the People’s Choice for Favorite New Consumer Product by the American Business Awards. Learn more about healthy energy shot 24K.
Cracking the Fatigue Cycle
Energy drinks have surged in popularity in recent years, and health advocates have expressed concern about the excessive amounts of caffeine found in most of these products. The U.S. Food and Drug Administration continues to investigate reports of illness, injury and even death of people who drank products marketed as “energy drinks” or “energy shots.” In June the American Medical Association adopted a policy supporting a ban of the marketing of high stimulant/caffeine drinks to adolescents under the age of 18.
“Most popular energy products rely on caffeine and sugar to provide a quick jolt,” Dr. Carl said. “But this can cause an unhealthy spike in heart rate and blood sugar, leading to an inevitable crash. Such stimulants only mask the symptoms of fatigue. 24K provides a healthy solution by addressing the underlying problem — the fatigue cycle.”
Physical fatigue and mental fog go hand-in-hand, and stress is a leading contributor to both. Together they make up the “fatigue cycle.” 24K delivers 24 active ingredients backed by clinical research to address all three factors. These include:
- Omega-3 Fatty Acids: instrumental in the function of brain cell membranes and proven to help improve learning and memory.
- Resveratrol: improves blood flow to the brain, enhancing brain performance and focus.
- B Vitamins: essential for the body’s energy production and optimal brain function.
- Coenzyme Q10: brain-enhancing nutrient and central to cellular energy production.
- Valerian Root: provides “alert relaxation,” or energy without the jitters; shown to reduce stress in those experiencing anxiety.
24K becomes the ninth Reliv nutritional formula to earn a US patent, joining Reliv Classic® for essential daily nutrition, Innergize!® for isotonic hydration, FibRestore® for digestive health, Cellebrate® for weight loss, Arthaffect® for joint health, ReversAge® for anti-aging, GlucAffect® for blood sugar management and ProVantage® for performance nutrition.