Reliv Marketing 101


by Kurt Wulff, Reliv Vice President of Marketing

What is “marketing” for Reliv?
I have always believed that one of the most undersold benefits of becoming a Reliv Distributor is the corporate support you receive from departments around the company to help you achieve success.

I have had the good fortune to work in one of those departments for over 14 years.  Our dedicated marketing team is made up of a variety of disciplines, with a wide range of expertise and talents.  Writers, project managers and coordinators, video producers, graphic designers, web programmers — who begin every project with one question:  How can we best support our Distributors?  

The Reliv website, web tools, social media, publications like the popular Lifestyle magazine, promotional flyers, brochures, catalogs, audios, videos, product labels and the content for special events are examples of our efforts.  While the media and tactics may vary with each project or tool, our commitment to build Reliv together with our Distributors remains constant.

Ultimately, that’s the most important thing we can do and what defines “marketing” for Reliv.  As we turn 25, the work we are doing is more exciting than ever!

Coming in Orlando…
This summer, we will have a celebration to match this milestone with the Reliv 25 International Conference in Orlando.  If you are a current Reliv leader or business builder, or aspire to be one, there is no better place to be in July.  The marketing team is beginning to meet with our partners in the sales department and the ideas are flying!  Even better, the latest news is that there might be a brand new marketing tool introduced at conference  (but you didn’t hear it from me).

In future posts, I will do my best to keep you updated on what is new and coming down the road from your marketing department.  For now, rest assured it is going to be an unforgettable conference and we are currently planning many other major projects that will continue to make everything you do simpler and faster.  You won’t believe what we have in store for the rest of our 25th year!

Wanted: Your Input
One more thing:  You can also help me make my blog posts more valuable and interesting for all Distributors.  Please let me know if you have any questions about our work in marketing, or maybe you have a great idea to share.  I will try to respond to as many as possible.

Thanks for all you do and see you in Orlando!  Happy Anniversary!

5 thoughts on “Reliv Marketing 101

  1. Kurt we will see you in Orlando – I remember meeting you when you joined Reliv – fourteen years ago. That was three years after we joined Reliv.

    The first twenty-five years has established the Reliv as finest nutrition company in the world with leading-edge products no one else can duplicate. The next twenty-five are going to be amazing.

    Mike & Shirley Michelozzi

  2. Hi Robert.

    I’m sorry it has taken me so long to respond to your question.

    Our marketing plans and future projects continue to focus on making it as easy as possible to do the Reliv business anywhere and at anytime. Over the next year, we will heavily leverage the latest technology to make that happen. Rest assured, a full “mobile strategy” will be an important part of our work.

    I will be updating our progress in future blog posts so keep an eye on this space.

    Thanks for all you do and I look forward to seeing you at the Orlando Conference!


  3. Love to see an app where personal customers and wholesale distributors could download and then order w/o having to know my RCN number 🙂

  4. Hi Marcia.

    Thanks for your feedback. We certainly will use this and other Distributor input when fully developing our mobile strategy.

    I will keep you updated in this space. Stay tuned.


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