In 1999, the FDA approved a health claim that “25 grams of soy protein per day, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.” Scientists knew soy-based diets reduced LDL (bad) cholesterol and triglycerides while raising HDL (good) cholesterol.
However, it wasn’t until recently that science uncovered the nutritional “magic” behind soy’s cholesterol-lowering abilities. Studies now show the key is lunasin, a naturally occurring peptide found in soy. And LunaRich™ is the first soy powder to fully harness the power of this amazing discovery — with more than five times the amount of lunasin found in ordinary soy powders.
Bioavailability has been central to the Reliv Difference since we developed our first products — Reliv Classic® and Reliv Now®. With LunaRich soy powder, we have taken the bioavailability of lunasin to a whole new level. LunaRich’s unique refinement process retains a more uniform and integrated “shell” of protective chaperone molecules to better protect the lunasin from being destroyed in the stomach. The shell is then broken down to allow for maximum absorption of lunasin in the small intestine.
So, not only does LunaRich deliver more lunasin, it makes that lunasin more bioavailable for the body to use. LunaRich is the most advanced soy powder on the market today — and it’s available only from Reliv.
To your health, Dr. Carl W. Hastings, Vice Chairman & Chief Scientific Officer
Lunasin: An Accidental Discovery
Lunasin was first discovered in 1996 by Dr. Alfredo Galvez during his research to improve the nutritional profile of soy protein at UC Berkeley.
The naturally occurring soy peptide is found in small quantities in soybean seeds and soy-based foods. As Dr. Galvez continued to study lunasin, it became evident that the soy peptide had a powerful mechanism of action — lowering cholesterol.
Key to Cholesterol Management
Cholesterol comes from two sources: dietary intake and our body’s own production in the liver. Over 80% of cholesterol comes from the liver, so the most effective way to lower LDL (bad) cholesterol is to control the liver’s internal production. Lunasin works to lower cholesterol in two ways:
1) disrupts the production of cholesterol in the liver
2) improves the liver’s ability to clear LDL cholesterol from the bloodstream
The key to LunaRich’s effectiveness lies in elevated levels of lunasin — five to ten times the amount in ordinary soy powders — and a refinement process that protects the lunasin molecule so that it is easily absorbed (bioavailable) once inside the body.