By now you’ve probably heard the theme to this year’s International Conference: Reliv Revolution! Pretty cool, huh? What I like most is that it captures the spirit and excitement of what’s happening in Reliv right now. Last year we launched a strategic initiative to refresh, revitalize and reinvigorate Reliv. We wanted Reliv to more readily appeal to people of all backgrounds and from all generations. And now you’re seeing how the combined efforts of the corporate office and Distributor leaders are getting the job done:
• 24K™: our first ready-to-drink product and a true breakthrough in a red-hot market
• Brand image: new standards, an updated logo, revamped materials (Have you seen the new Lifestyle ?)
• Team Reliv: a very public way to equate Reliv with active, healthy living
• New incentives: the immensely popular iPad 2 promotion and more to come
• New media: Facebook, Twitter, YouTube, Business Builders Blog
• New attitude: at corporate, in the field — Reliv is ready to roll!
If you think about it, the “Reliv Revolution” is nothing new. Since the beginning, our products and our business opportunity have helped thousands of people break free from unhealthy lifestyles and unrewarding work to live life to the fullest. And the goals of that revolution will never change. In fact, the new revolution happening within Reliv is only making it easier to achieve those goals. Don’t miss your chance to lead the charge!
Executive Vice President, Worldwide Sales