“I loved the statement of Reliv’s Core Values at National Conference in Atlanta. I can buy in to every single period and comma expressed in our brand. It’s obvious our Brand Standards were not written hastily. The richness of the document shows the personality of Reliv and what it means to be part of this company. Thank you for drawing up something that I can believe in and be completely proud to advocate to prospects and Distributors!” — Presidential Double Platinum Ambassador Doris Leissing, Flat Rock, NC
The Value of a Brand
A successful brand can unite people’s passion. Anyone who has been to a Reliv conference has experienced firsthand the ability of Reliv to inspire people to joy, laughter and tears. We know we have something special, but how do we best communicate that to the rest of the world?
Beginning in 2010, Reliv Distributors, executives, employees and other constituents set out to define the Reliv brand. The goal was to better articulate what Reliv is all about and to create a set of principles to guide the company and our Distributors in moving forward. Through a process that lasted several months, we developed a set of Brand Standards.
Guiding Principles
As defined in the Brand Standards, Reliv is guided by the primary principle of “Distributors First” in everything we do. The corporate office exists to serve Distributors and support them in their sponsoring and sales efforts. Distributors embrace the same philosophy in support of their downline. In addition, Reliv is guided by five Core Values: Quality, Trust, Integrity, Changing Lives and Giving Back. These values form the foundation of the Reliv brand. They have not changed since the founding of the company, nor will they change in the decades ahead. This is who we are .
Delivering on a Promise
We are all Reliv and we all deliver the brand promise. Our new Brand Standards will help us create a consistent connection with the public and reach more people through our products, opportunity and mission.
Some thoughts on branding…by Don Gibbons
When you believe in something, it is much easier to stand firmly behind it. Let our Reliv brand give you the confidence that attracts other people and helps make sponsoring happen faster.
• The brand represents a company built on over two decades of providing products you can trust, a company that is committed to helping people make a positive difference in the lives of others. You can be proud to represent Reliv!
• The three “flags” in the Reliv logo stand for Body, Mind and Spirit. When you become a Reliv Distributor, we help nourish you in each of these areas. And every time you sponsor new people, you are going to improve their lives in the same ways.
• Get visible! Be the Reliv brand! Wear the logo; put it everywhere you can. Make sure you have the switch to your business in the “on” position. Give people a chance to ask, “What is that? What is Reliv?” Let the Reliv brand make YOU a stronger Distributor, and your business will grow. It’s that simple!
Who is Reliv?
A key element of the Brand Standards process required defining Reliv in one sentence — our value proposition statement.
For people of all backgrounds who want to lead healthy, self-directed and meaningful lives, Reliv offers exceptionally effective nutritional products, a simple and profitable business opportunity and the chance to change lives and provide hope to people around the world.
How do you think we did? Share your thoughts right here on the Business Builders Blog.
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